Amazon’s Luxury Stores Kick Off Beauty Launch With Dr. Barbara Sturm Skincare Line

Amazon is making room for a slew of high-end beauty brands in its luxury store concept in Europe, and they will launch with the popular skincare brand Dr. Barbara Sturm.

Over fifty products from German science brand Dr. Barbara Sturm Molecular Cosmetics are available on the platform for customers in the UK, France, Germany, Italy and Spain – and a list of other top beauty brands range will follow in the years to come. month.

This is just the next exciting offering from the luxury stores, which launched in the US in September 2020 to cater to their more affluent clientele. They then expanded their services to Europe in June 2022, offering designer brands such as Elie Saab, Christopher Kane and Peter Dundas.

Commenting on their latest beauty offering, Ruth Diaz, Vice President of Amazon Fashion Europe, said, “We are thrilled to launch beauty into Amazon’s luxury stores in Europe with such a prominent brand, and we have look forward to telling the story of Dr. Barbara Sturm. and to make these luxury products available to our customers. Our combined passion for customers and innovation makes this a natural and exciting partnership.”

Respected esthetician, Dr Barbara Sturm happily added, “As a physician, the cornerstone of my job is to always be of service to my patients, and an important part of that is making sure my products are easily accessible and seamlessly delivered to their door.As the first beauty brand to launch in Amazon’s luxury stores in Europe, and as a pioneer in anti-inflammatory skincare, I have the opportunity unique to share my philosophy and skincare education initiative with millions of people around the world, as well as to make the STURMGLOW TM accessible to everyone.”

Customers can shop best-selling items from Dr. Sturm’s line, launched in 2014, such as Hyaluronic Serum, Darker Skin Tones Enzyme Cleanser, Luminous Drops and the famous Face Cream.

Donovan B. Sanford