Ana Ivanovic is starting a skincare business

Retired tennis star and mother of two Ana Ivanovic launched an organic and sustainable skincare brand called Ana Ivanovic Natural Performance.

Wearing a nude, long-sleeved dress with a stomach cutout, Ivanovic used Instagram Stories to take us to her official product unveiling in Berlin, Germany. The 2008 Roland Garros champion presented her line of cosmetics which includes six products, suitable for women and men: a daily moisturizer, an eye contour cream, a radiance serum, a hydrating serum, a pore firming serum and a cleaning powder. All products are vegan, cruelty-free, free of PEGs, silicones, parabens and nanomaterials. Prices range from EUR 6.90 for powder to EUR 15.90 for serums.

The Ana Ivanovic Natural Performance treatment is available on Next week, the products will also be available in DM stores in Austria and Germany.

Former world No. 1 Ivanovic isn’t the only WTA player to own a skincare brand. Naomi Osaka launched Kinlò last year, specifically for melanic skin, and Jessica Pegula developed Ready 24, dedicated to active people.

Previous postSascha Bajin thinks Serena Williams is not done with competitive tennis

Donovan B. Sanford