PARIS, August 18, 2022 /PRNewswire/ — Prada today announced that actress, activist and UN Women Goodwill Ambassador Emma Watson will introduce the soon-to-be-unveiled new women’s fragrance, launching worldwide from August 22. Watson, in her first collaboration with the brand, makes her directorial debut for the creation of the perfume short film and is captured by the photographer Harley Weir for the print campaign.

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With razor-sharp intelligence, dynamic elegance and authentic multidimensionality, Watson is the embodiment of Prada’s disruptive new feminine fragrance, rewriting the codes of femininity on a perpetual evolution of self that is never the same, but always authentic to her.

Deeply connected to an engaged generation that speaks of change and empowerment, Watson is an impossible-to-frame woman, wielding her influence in a way that inspires and motivates audiences of all ages and genders: the embodiment of disruptive and all-encompassing spirit of Prada’s new fragrance for women.

“Prada has always gone beyond traditional models and archetypes of engineered beauty and is famous for a femininity that defies convention. It is a pleasure to create a campaign and represent a fragrance with such a profound and philosophical concept. sustainability initiatives in a way that feels really real and relevant.” – Emma Watsonactor and activist

Emma Watson possesses a powerful elegance and an attentive and committed spirit, determined to evolve positively – the perfect embodiment of Prada’s new feminine fragrance. His sprawling body of work, from acting to activism, is beyond inspirational, each a sign of his authenticity and ability to inspire emotions and speak to an engaged young generation that demands life. ‘authenticity.” – Yann Andreainternational general manager of Prada Beauty

Prada Beauty works with Emma Watson and Good On You to improve its sustainability, ethics and disclosure practices.


Michael Roux
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Photo – https://mma.prnewswire.com/media/1878959/Prada_Emma_Watson.jpg
Logo – https://mma.prnewswire.com/media/1878939/Prada_Logo.jpg


Donovan B. Sanford