Essence Cosmetics’ new Lash Princess eyeliner is just $5

Nothing makes us happier than finding an affordable beauty product that delivers on its promises. So we were thrilled to hear that Essence Cosmetics, the brand behind Amazon’s best-selling mascara, was introducing eyeliners to its Lash Princess line.

We were even more thrilled when we saw that, just like popular mascaras, eyeliners are only $5.

“We felt this was the natural progression of the Lash Princess line, as we wanted to offer consumers a liner to complete their look within the Lash Princess family,” said Jill Krakowski, Chief Marketing Officer of Essence Cosmetics, to Shop TODAY via email.

The eyeliner features a cone-shaped felt tip, which is supposed to help the color glide right onto your lids. According to the brand, the shape of the tip also allows you to customize the intensity of your gaze. If you like to be bold, you can use the thicker side of the tip. Or, you can keep it simple and use the thin side to create a right there look that will still make your eyes pop.

Like Essence’s existing mascara line (which has over 170,000 five-star ratings on Amazon), the eyeliner is vegan and smudge-proof. And for those conscious of their cosmetics, the brand also says the formula is oil-free, fragrance-free, and alcohol-free, as well as microplastic-free.

The new eyeliner comes in two shades, so you can go for a classic look with the black option or switch it up and go for the brown color.

Princess Lash Waterproof Essence Eyeliner Pen

For anyone worried about sweating out their makeup on hot summer days, Essence has also created a waterproof black formula.

Essence Lash Princess False Lash Effect Mascara

After applying your liner, you can seal your look with the coordinating Lash Princess mascara, which has earned a solid following among Amazon shoppers. According to the brand, the mascara is so popular that a tube is sold every 10 seconds — and we wouldn’t be surprised if these new eyeliners became just as popular!

Although we haven’t had a chance to try the liners ourselves yet, at less than $5 each, we’re tempted to add a few to our shopping carts.

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Donovan B. Sanford