Family-run skincare brand MamaBare from Lincolnshire wins prestigious award

A Lincolnshire businesswoman says she is proud to carry the county’s flag after winning an award at Europe’s prestigious Free From Skincare 2022 awards.

MamaBare’s Hayley with her husband, Simon, and daughter Evie

Mum Hayley Groves founded MamaBare at the height of the pandemic to tackle her own post-pregnancy skin issues and loving what she created decided to create products for other women with demanding lifestyles.

Online sales across the UK have rapidly increased – along with a reputation for ‘uplifting fragrances’ – and now the family business is celebrating MamaBalm by receiving a bronze award in the ‘Family Skincare‘ category of the awards.

Hayley said: “I have always suffered from dry skin and contact dermatitis. In 2014, following my pregnancy, the hormonal and more demanding lifestyle affected my state of mind and, consequently, my skin.

“As a new mum, I also became very aware of what I was using on my body. I didn’t want to use doctor prescribed steroids anymore and found it difficult to find time for the routine suggested by many skincare brands.

“Discussing with other people with equally demanding lifestyles, parents or not, I realized that I was not alone and that I wanted to create my own range.”

Her MamaBare journey began when she qualified in skincare formulation and she spent five years perfecting each product and scent in the line to create “a hug in a bottle”.

A true Lincolnshire family business – with husband Simon and daughter Evie – all products are manufactured in Orby before being sent for approval and registered on the UK Cosmetics Portal ready for sale.

Since the pandemic ended, Hayley has been visiting farmers’ markets across the county to publicize the produce.

Hayley explained: “Talking to customers means so much to us because we understand that it can be a huge leap of faith to try out a new skincare routine, especially if you have problem skin.”

Winning a category in the prestigious Free From Skincare Awards was a highlight. Hayley said: “It’s exciting to have this validated and recognized by such experts.”

Donovan B. Sanford