Firmenich announces a strategic partnership with Chinese ScentRealm
THE WHAT? Firmenich has announced that it has signed a strategic partnership with sensory experience pioneer, ScentRealm. The duo will work together to enhance the fragrance and flavor experience for Firmenich customers and consumers through jointly developed digital devices.
THE DETAILS “I am delighted to announce our strategic partnership with ScentRealm. Together, we are combining Firmenich’s expertise in scent and taste creation with ScentRealm’s innovative digital technology, allowing us to explore new applications of scent and flavor experiences for the Chinese market.” , said Paul Andersson, president of Firmenich China. “This collaboration will strengthen our cutting-edge digital innovation in the fragrance and flavor industry and develop compelling new experiences for our customers and for consumers in China.”
“We are delighted to partner with Firmenich, who has a wealth of scientific knowledge and capabilities in both smell and taste. We also share the same values of innovation, always breaking boundaries to deliver a better and more exciting sensory experience for our users,” added Mr. Huang Jianwei, Founder and CEO of ScentRealm.
THE WHY ? China is a key strategic market that will generate future growth opportunities, Firmenich said in a statement.