FORT LAUDERDALE, Florida and TORONTO–(BUSINESS WIRE)–May 4, 2022–
Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading cultivator and manufacturer of global cannabis products and brands, today announced the launch of a new skincare line under its brand, MIND Naturals (“Mind”), ahead of the Luxury Meets Cannabis conference ( LMCC ) At New York.
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Inspired by its Colombian roots, the second most biodiverse region in the world, Mind harnesses the superfruits and nutrients native to Colombia for its new line of CBD-free skincare products. The Roots collection includes face washes, eye creams, moisturizers, masks, serums, toners and mists, all made with natural ingredients that are paraben-, sulfate-, dye- and cruelty-free and packaged in environmentally friendly plants or plants. containers made from sugar cane.
A highlight of the new range is Mind’s Cacay Oil + Avocado Butter moisturizer, which was recognized as a finalist in the Natural & Organic category at Cosmoprof Bologna 2022 in Italy in April 2022. In September 2021, Mind has also been recognized as a forward-thinking brand at the 18th Annual Cosmoprof North America in Las Vegas, with their CBD Rich Moisturizer winning the CosmoTrend Award for Sustainable Packaging.
“This is a very exciting launch from MIND Naturals and Flora – the US skincare market alone presents a unique opportunity to grow all-natural skincare brands, with revenue annual approximately $17.6 billionsaid Flora Growth CEO Luis Merchan. “Consumers of all ages, ethnicities, and genders can benefit from an investment in skincare, and a clean skincare regimen is key to balance and wellness. We look forward to share these new Mind products with attendees at the Luxury Meets Cannabis conference in New York.
Mind will be exhibiting the Roots and CBD collections for attendees to sample at the upcoming Luxury Meets Cannabis conference May 5-6 in New York City. LMCC is the first-of-its-kind B2B trade event connecting premium CBD, hemp and cannabis brands – and their founders – with leading consumer retailers, global media, leading dispensaries and investors focused on health, beauty and well-being. The MIND team will also be offering experiences including hand massages and product giveaways throughout the conference. Flora will also showcase its consumer brands, JustCBD, Vessel and Stardog Loungewear, at the conference.
Flora intends to schedule meetings with interested media and potential partners to discuss the new Roots Collection from MIND Naturals and the importance of skincare with natural ingredients.
About Flora Growth Corp.
Flora is building a connected, design-driven collective of plant-based wellness and lifestyle brands, designed to deliver one of the world’s most compelling customer experiences, one community at a time. As operator of one of the largest outdoor cannabis cultivation facilities, Flora relies on natural and cost-effective cultivation practices to supply cannabis derivatives to its various business divisions of cosmetics, hemp and food and beverages. To visit www.floragrowth.com or follow @floragrowthcorp on social media [media] for more information.
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KEYWORD: FLORIDA UNITED STATES NORTH AMERICA CANADA
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SOURCE: Flora Growth Corp.
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PUBLISHED: 05/04/2022 07:05 AM/DISC: 05/04/2022 07:06 AM