Former model Shirley Powell’s indie beauty brand LaJeanell includes gender-neutral skincare and makeup
Former model Shirley Powell’s new skincare and cosmetics line, LaJeanellis a clean, vegan and cruelty-free beauty skincare and makeup and health and wellness brand that includes inclusive skincare and makeup striving to provide a solution for the busy and healthy lifestyles.
“Our essential skin care and beauty products have been formulated by laboratory scientists and physicians to protect, heal and soothe the skin,” Powell said. “LaJeanell provides our customers with high-quality, easy-to-use, comprehensive natural skin care and beauty care with premium products.”
She continued, “Our inclusive skincare and makeup collection lets you create looks across the ages that are all-American, classic, timeless, vintage, and effortless,” Powell said. “Our products are formulated with quality ingredients and dual-use products that are healthy, vegan and sustainable, resulting in a youthful appearance.”
Powell described five ways to create the “American beauty” look – someone she describes is fresh, pretty, beautiful and healthy.
The all-American look
Creating an All-American look can range from a light pout to neutral tones for cheek color, adding mascara and highlighting the tops of the cheeks with LaJeanell’s Lume Pod. This gives a glowing and enhanced look. Featured product: All-in-one makeup stick in “Shirley”.
The “classic” look
Speaking of the classic look, pink tones can be added for a natural and gorgeous look. To do this, LaJeanell’s All-In-One Makeup Stick in Autumn Leaves can be used and a Neutral Lip Liner Pencil to define the lips.
The timeless look
When beauty and fashion collide, white is the perfect color that will never go out of style. To create a timeless look, it’s important to start with the right skin care. Always remember to cleanse at night to remove impurities, use a moisturizer to hydrate the skin, and nourish with a serum. Before stepping out of the house in the morning, it is important to prep the skin with an SPF to protect against free radicals that can damage your skin. Feature Set: Complete Healthy Aging Diet Set with Dopp Bag.
The vintage look
Add a pop of color with black mascara and a glossy lip while highlighting and contouring. A trend that is “then and now” is uncovered lips with lip liner. A matching liner paired with lipstick can accomplish this look. Orange cheeks were a 1940s favorite and berry or purple lips were a 1950s favorite. Featured product: All-in-one makeup stick in ‘Summer Breeze’.
The effortless look
If consumers are pressed for time with the need for an effortless look, a fun lip color and defined lashes with bold black mascara should do the trick, Powell says. Featured Product: Dramatic Lashes Black Mascara.
“Whatever look you recreate, remember to include self-love, confidence, and acceptance,” Shirley suggests. “Your health and well-being are of the utmost importance. Experimenting with your makeup can boost your confidence and boost your inner beauty.
LaJeanell’s founder, Shirley Powell, brings over 40 years of business experience. She represented two high-end luxury cosmetic companies. As an entrepreneur and model, she found herself looking for quality, health-conscious makeup. As a result, she found the need to create a line that provided a solution to the problem. Shirley founded LaJeanell to provide quality skin care solutions. This resulted in a large selection of natural and organic makeup. His vision was to include anti-aging components in the product line. Thus, giving users a younger look without going under the knife. LaJeanell offers a 30 day money back guarantee for product satisfaction.