Fragrance Foundation celebrates 30 years of impact

Winners of the UK Fragrance Foundation Awards including Chanel, Paco Rabanne and Juliet Has A Gun all celebrated in London last night as the industry gathered to hail its success.

The wholesale perfume and cosmetics industry will bring in an estimated £6.9 billion in the UK this year. While the pandemic may have seen forced closures with the closing of popular beauty and fragrance floors in department stores, it has dampened consumer desire for scented products.

Fragrance conversations on social media have actually increased by 11% since the first lockdown, with consumers seeking soothing and feel-good scents rather than more seductive fragrances. The industry was certainly back to training as industry thought leaders and influencers. predicted an exciting time for the future of the fragrance industry.

Known as the “Oscars” of the perfume industry, it was the 30and annual awards from the Fragrance Foundation UK and saw President Annalize Fard, director of home and beauty at luxury department store Harrods, hand over the reins of the Foundation’s presidency to renowned perfumer Roja Dove.

The prize for the best new perfume of the last thirty years was awarded to Coco Mademoiselle by Chanel and the online retailer of the year was The Perfume Shop.

With training and education at its core, The Fragrance Foundation is a non-profit organization that began in New York in 1949. It was founded by Chanel, Coty

Elizabeth Arden, Guerlain and Helena Rubinstein.

With branches in Austria, France and the UK, the foundation is dedicated to improving the image of the sector while being a central source of education information. The organization aims to support new talent and drive growth.

Other winners from the 30th Anniversary Awards Ceremony included:

Ultime 2022 launch for a perfume – Paco Rabanne for Phantom

Newcomer 2022 – co-winners are NEST, New York and Wylde Moon, the fragrance of British TV presenter Holly Willoughby.

Independent Perfume Brand for 2022 – Experimental Perfume Club, created by French perfumer and entrepreneur Emmanuelle Moeglin.

For the first time in The Fragrance Foundation UK history, a Hall of Fame Award has been announced; its recipient was Chanel.

The Foundation highlighted that the past 12 months have been extremely positive with many new companies being welcomed as members ready to invest in training and in people. Research backed by Oxford Economics has established that the fragrance industry creates over 127,000 jobs in the UK.

New trends within the industry include more engagement with consumers on the personalization of fragrances and developed products, with a focus on wellness reflecting an interest in emotional and physical health.

Playful packaging and impactful advertising have always proven to be an effective formula for boosting the visibility of fragrance brands in-store and online.

Simon Hathaway, of retail innovation consultancy Outform, believes physical retail still plays an important role in the fragrance industry.

“The role of the store has never been more important, people are all leaving our homes and heading to the stores to find what’s new. We browse by color and shape, so packaging that’s playful and bringing exciting color to category inspire people who want to smell good.

We’ve seen a lot more boldness in-store, brands have been quick to relaunch sampling and differentiate themselves in-store, with the smartest and most ambitious using technology to create contextually relevant experiences that inspire customers in store,” Hathaway explained.

The design and packaging category at The Fragrance Foundation Awards brought another win for Chanel and was judged by designers Melissa Odabash, Julien Macdonald, Jenny Packham and celebrity stylist Nick Ede.

“The Fragrance Foundation Awards are the Oscars of the fragrance world – of fragrance, product and design innovators, it’s an ever-changing landscape,” Ede commented of the industry event.

Donovan B. Sanford