Global Fragrance Summit Draws Industry Stakeholders to Brazil

Fifty fragrance industry stakeholders participated in the fourth annual Global Fragrance Summit – the first to be held in Latin America in São Paulo, Brazil – from November 8-10.

Under the title of Scent of Change, the summit looked at innovation, biodiversity and sustainability and what the sector can do to continuously meet consumers’ health, hygiene and wellness needs.

“The fragrance industry has a mission,” said Hans Holger Gliewe, president of the International Fragrance Association (IFRA). “This is to promote the safe and sustainable use of fragrances. Over the past few days, we have seen and heard of what the industry is doing to advance science-based policymaking and evolve its sustainable development framework.

Over three days, 150 physical and online guests explored topics including IFRA standards, sustainability, microplastics, business’s place in biodiversity, innovation trends shaping the industry, and more. The summit concluded with a visit to Brazilian cosmetics and perfume producer Natura & Co. and a masterclass on the art of sustainable perfumery.

“I am delighted that we have been able to bring together the perfume industry players in Latin America to discuss key issues and develop solutions through collective initiatives,” said Martina Bianchini, President of IFRA. “The Global Fragrance Summit is an important opportunity for the industry and its value chain partners to leverage shared expertise and reflect on the success of joint initiatives.

The discussions that took place this year at the Global Fragrance Summit are particularly timely in light of the actions taken by regulators around the world that could significantly restrict the use of a very large proportion of synthetic and natural ingredients. Many of these natural fragrance ingredients have been used for hundreds of years and are essential to consumer enjoyment. These restrictions or bans would impact the creation of thousands of formulations.

“Policymakers need to be aware of the unintended consequences the proposed regulatory changes could mean for a sector like ours,” Gliewe said after the event. “We want ambitious but achievable rules for our sector. We work closely with all stakeholders involved. The participation in the Summit of leading sustainable development organisations, such as UNEP and WWF, shows the importance of this cooperation”.

IFRA is committed to safety, sustainability and industrial innovation. The Global Fragrance Summit demonstrated the industry’s ambition to collaborate with players upstream and downstream of the fragrance value chain. This cooperation will help us prepare for the future, leverage existing collective initiatives and develop new alliances and partnerships.

Donovan B. Sanford