GODS Skincare is a blessing for your skincare routine

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  • DIEUX is a skincare brand born out of a pandemic that emphasizes transparency in its products.
  • He went viral for his eye masks ($25) and has since released a serum ($69) and moisturizer ($45).
  • I tested the products for four weeks and shared my verdict below.

Navigating all the new skincare brands can be tricky. It seems like every day there’s a new brand of celebrities or dermatologists, some going viral and some staying under the radar. Meet GODS, where you should focus next.

DIEUX Skin is a skincare brand focused on innovation and transparency that launched its first product in 2020, which attracted attention when Hailey Bieber shared it on Instagram. Since then, DIEUX has released a serum and a moisturizer.

Person holding Blue Gods serum and moisturizer

Andrea Bossi/Insider

“[Dieux] is the French word for Gods,” Charlotte Palermino, CEO and co-founder of DIEUX, told Insider. “We wanted to create a community where curiosity, learning and questioning were encouraged. We don’t want you to take a leap of faith, we want you to better understand your skin and how you’re marketed.”

All of its products have dedicated pages with FAQs and information on clinical testing and price transparency. GODS calls itself religious about results and upholds a handful of commandments rooted in sustainability, transparency, and effective formulas.

I tried the three products available from the brand: a serum, a moisturizer and an eye mask. Turns out they’re pretty awesome.

My experience with DIEUX skincare products

I used Deliverance Serum after washing my face, followed by Instant Angel Moisturizer for almost four weeks. Some nights I would put eye masks on top of my eye cream. Here’s how it all happened.

Issuance ($69): The Hype-Up Serum

A person who injects a pea-sized amount of Gods Serum onto their hand

Andrea Bossi/Insider

It’s not in the name, but here’s what makes the serum cool: it uses clinically tested and proven cannabinoids from a hemp seed complex to soothe the skin. Other ingredients like niacinamide help even skin tone and support the skin barrier.

“We’re all obsessed with skincare, cosmetics and the science behind them,” Palermino said. “We hope to create a better environment for anyone who wants to start (or grow) their skincare journey without shame, fear or judgment.”

This milky and light serum has a very typical serum texture. It’s watery, glides on, and absorbs quickly without leaving my skin oily. Deliverance is specially formulated to soothe irritated skin and minimize the appearance of fine lines and uneven skin tone. Although I’m not currently battling fine lines or uneven skin tone, I found the serum to be very soothing and soothing for redness.

I liked using Deliverance, but at $69 you can find highly coveted serums that target specific skin concerns for less. (See the best vitamin C serums, the best niacinamide serums, and the best anti-aging serums.)

instant angel ($45): Skin Barrier Protective Moisturizer

The left image of a person holding a small white moisturizer container and the right image shows a person applying a pea-sized amount of moisturizer to their hand

Andrea Bossi/Insider

I was bowled over the very first time I used this fragrance free cream as I dispensed way too much. Since this moisturizer is so rich and creamy, a little is enough. After a few more uses – and after learning the art of dispensing product from an aluminum tube – I’ve come to love how Instant Angel blends into my face.

Ingredients include hydrating heroes like glycerin and squalane plus other plant-derived fat complexes that mimic the skin’s natural barrier. This helps strengthen it where it may be weak, which is especially important if you have sensitive or damaged skin.

Because this moisturizer is so rich, I was initially concerned that it would clog my pores and cause breakouts. Instead, every time I apply this product, it leaves a shine on my face and protects me more than anything else. I have tried many different moisturizers, but this one is unique in its feel and effect.

forever eye mask ($25): reusable silicone eye masks

Image from the left of a person with their eyes closed wearing a green Gods mask.  Right image of two green eye masks in a silver case.

Andrea Bossi/Insider

The brand originally launched its Forever reusable eye mask in 2020. Made from 100% medical-grade silicone, they allow you to refresh and nourish your under-eye area without creating the waste of single-use masks.

You simply layer them over eye products to lock in moisture. I like to use the eye mask with Maelove’s Eye Enhancer to get all the moisturizing benefits of the product.

(If you have a silicone allergy, unfortunately, this one isn’t for you.)

The bottom line

It’s a cult brand for a reason. If I could only buy one thing from GODS it would be the Instant Angel Moisturizer. The other products are good, but this is the one worth trying. The richness of the cream and the instant soothing I feel from it is unlike most other moisturizers I’ve tried.

As of now, the founders said the next product to be released is an eye cream. (I would really like to see a branded sunscreen cleanser, but those are TBD.) Beyond product quality, GODS’ commitment to price transparency for every product is remarkable and something which I would love to see more brands do.

Donovan B. Sanford