Hailey Bieber promotes new skincare line with bikini photos

Dimitrios Kambouris/Getty Images

Hailey Bieber launched its own line of skincare essentials called Rhode Skin earlier this month, which consists of a Barrier Restore cream, peptide glazing fluid and three different flavors of a treatment for lips with peptides. Because if anyone knows a thing or two about maintaining youthful, healthy skin, it’s a 25-year-old model with flawless genes who won’t need to seriously worry about aging for at least a few years. least another decade.

“Loading dewy summer skin…hydration is always key,” Bieber captioned an Instagram post on Sunday, along with a photo gallery from a recent trip to the Bahamas with her husband of nearly four years. , Justin Bieber.

Along with plenty of product shots, Bieber also posted a few of herself modeling various bikinis, each seemingly skinnier than the last. She also posted a photo of her famous hubby with his face obscured by a bucket hat, pouring a glass of wine during an idyllic picnic on the beach.

In a founder’s note on the Rhode Skin websiteBieber explained why healthy skin is a topic close to his heart.

“My journey to healthier skin has inspired me to develop products that really work, in a way everyone can afford,” she writes. “Rhode is dedicated to making products based on science and excellent formulation, simplifying many of the complex mysteries and narratives behind effective skin care. I hope these will become your go-to essentials that can live in your bathroom. bath, be your favorite travel companion, improve your skin over time and keep your skin happy and hydrated.

Currently, all of the products featured on the website, which cost between $16 and $29, are on the waitlist after the brand launched on June 15.

According at The daily mail, Bieber is already being sued for trademark infringement on her skincare line by two women who created a clothing line called Rhode in 2013. In their lawsuit, the duo – who have dressed celebrities such as Beyoncé, Tracey Ellis Ross and Lupita Nyong’o – said Bieber tried to acquire their name; however, they refused. Bieber named the business after her middle name, but the two women hope she will come to her senses and “understand the harm we’re sure she never meant to cause.”

The skincare line is just Bieber’s latest branding attempt. Previously, in 2016, while still going by her maiden name Baldwin, Hailey slapped her name on a collection of handbags with the clothing brand The Daily Edited as well as a collaboration with the British shoe brand public desire and her own line of cosmetics with Australian beauty company ModelCo the same year.

Donovan B. Sanford