Harrods launches new destination ‘Men’s Sunglasses, Grooming & Fragrance’

Harrods today launched a new dedicated ‘Men’s Sunglasses, Grooming & Fragrance’ space on the second floor, ‘to celebrate the next phase of its ultimate men’s universe’.

The new area features Europe’s largest men’s David Clulow sunglasses store, with over 500 sunglasses on display at any one time, including new Harrods brands such as Retro Super Future, Dita and Cazal, as well as of the most sought after fashion styles. houses of the world – brought to Harrods by Luxottica.

The space also includes a lavish private room for customers to take the time to find their perfect shape or shade, as well as a “Smart Shopper” screen that allows customers to digitally try on and order a wider range of styles and brands.

Harrods Head of Menswear, Simon Longland, said: “Over the past few years I have observed the way Harrods for men customers shop and I am proud to present a retail space that completely encapsulates everything they might need, all in one place. .

“My vision was to make shopping at Harrods a simple, thoughtful and luxurious experience, and with the launch of ‘Men’s Sunglasses, Skincare and Fragrance‘, I look forward to welcoming customers to a space where they can achieve the first and last ultimate touch; from nurturing skincare to the coolest eyewear on the market.

In addition to the expert grooming service of the ADAM Grooming Atelier on the second floor, Harrods customers now have the opportunity to find a carefully curated selection of the best men’s grooming and grooming products in the industry, all in one. only place.

Brand new releases include Escentric Molecules, Humanity Cosmetics and Murdock, and there are also corners dedicated to Tom Ford and Creed fragrances.

Designed by David Collins Studio, the men’s grooming and fragrance spaces are a continuation and elevation of the studio’s other work on the second floor of Harrods. Design elements include checkerboard marble flooring with metallic trim, custom display units with leather details, and a luxurious material palette of textured glass, mixed metals, marble, dark woods, and surfaces. reflective.

Donovan B. Sanford