How O3+ is revolutionizing the professional skincare segment
In India, cosmetics and personal care industry is one of the fastest growing consumer product sectors. According to Research and Markets.
With the ease of providing innovative skin solutions, O3+ has gradually secured its position in the professional field. skin care ecosystem. The brand was launched in 2005 to meet the needs of professional beauty salons, stylists, dermatologists and cosmetic surgeons. At present, O3+ has captured a decent market share for its products across India, making an annual turnover of Rs 150 crore.
“The O3+ professional skin care line helps create salons, clinics, professional brands as well as professional skin therapists. It also helps salons customize to suit their clients’ skincare regimen,” said Vineet Kapur, Founder and CEO of O3+.
Make the brand accessible
Currently, O3+ is available across India with deeper penetration in Tier I and Tier II cities. The brand has collaborated with salons like Looks Salon, Chandigarh’s Tress Lounge chain and Kolkata’s Eye Catchers chain, among others.
O3+ launched its retail division in the midst of COVID. The vision of this division has been to provide high-end skin solutions to the end customer. “Our annual revenue has seen a greater increase in recent years, in fact, our revenue generation of 25-30% comes from the retail segment, and we aim to reach new heights and aim to reach new heights. big numbers with General Trade,” Kapur said.
The brand is currently focused on expanding its reach and distribution in India.
“Much more educated and conscious consumers have channeled themselves into the beauty sphere and have become more aware of their choices. Consumers have shifted their preferences to local brands. They are looking for professional skin care solutions instead of foreign beauty products. Therefore, we managed to hold a considerable amount of shares at all levels. We are exploring new categories and new markets, investing heavily in R&D and further strengthening the core management team,” he added.
O3+ is present in India, Nepal and Bangladesh. It will focus on markets like Dubai and Nepal to continue its global expansion.
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What’s on offer?
The brand caters to more than 20 categories currently. It offers product ranges ranging from facial kits to serums, masks, face packs, toners, bleach, peels, eye care and hair care range, with a price range starting from Rs 155. The company is currently focusing on D2C with the serum category and high quality skin boosters.
O3+ has always been a pioneer in the introduction of categories. He launched the very first VC serum and hyaluronic acid in India in 2007 when the market was very small and niche. The brand offered an Rs 1,500 facial kit, which was introduced in beauty salons and salons. To cater to the mass segment, the brand also introduced an affordable range, but the goal was to make premium ranges available even in non-metropolitan cities.
As well as success in skincare, O3+ has also ventured into high performance professional haircare by introducing Biozoma, which focuses on the hair timeline – designed to naturally repair, regenerate and replenish hair. and scalp from within.
The company’s revenue is expected to cross Rs 160-170 crore this year.
The brand also plans to expand its roots through offline stores to make it convenient and accessible for Tier II and III cities. “We intend to launch our own stores in the latter part of 2022,” Kapur said.
On the product development side, O3+ will soon unveil “DNA Yoga” – an exquisite skincare line designed for luxury salons and skin clinics. DNA Yoga aims to weave science and beauty together.
“We have also planned exclusive online product launches for this year. We will also innovate in hair and hair removal and expand our offerings to salons in different categories,” he concluded.
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