How to create an eco-responsible perfume


The founders of Jorum Studio explain what goes into an eco-friendly fragrance

Fragrances that put the environment, as well as the aroma, first are gaining traction.

In this article, Euan McCall, Founder and Master Perfumer of Jorum Studio, and Chloe Mullen, Co-Founder of Jorum Studio, explain the steps to creating a fragrance that ticks all the “eco” boxes.

Formulating eco-responsible fragrances is becoming easier and easier.

A bold statement perhaps, but as the industry as a whole strives for cleaner, greener paths, the formulating perfumer can work with more confidence knowing they are working with materials of higher environmental quality.

Overall our material palette has become greener, sustainable, renewable, biodegradable and produced more efficiently with less emissions and therefore the end product is ultimately greener.

Transparency has become a real selling point for raw material manufacturers, perfumers and end customers. It helps to know where our materials come from and how they were produced.

In my opinion, formulating in an eco-responsible way is a question of balance – balancing the amount of raw materials of natural origin and those that are synthesized in the formulation. A formula composed entirely of one or the other may not guarantee an environmentally sound end product.

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Donovan B. Sanford