Johnny Depp’s controversial Dior ads are back in circulation after his court victory over ex-wife Amber Heard.
The French fashion house is releasing an old promo featuring the ‘Dead Man’ actor, 59, who came under fire in 2020 from domestic violence activists when he was shown at the height of allegations of abuse against Depp de Heard in a UK court.
Dior also continued to support Depp throughout his defamation lawsuit against Heard, 36 – with sales of the “Sauvage” cologne he recently advertised, according to the Wall Street Journal.
TMZ pointed out how the ad recently aired in prime time during an episode of MasterChef on Fox from 8-9 p.m. Wednesday. (08.06.22)
So far, Dior hasn’t officially commented on whether it’s making a fresh push on Depp’s “Sauvage” ads.
The ‘Pirates of the Caribbean’ actor has shot a series of Dior commercials for the brand since becoming the brand’s ambassador for its cologne in 2015.
Most recently, an ad featuring Depp playing chords on a guitar for “Wild Thing” while standing alone in a desert surrounded by wolves was in rotation.
It was released by the brand in September 2021.
Depp previously sparked controversy for a 2019 Dior ad that was called racist due to the actor and Dior’s appropriation of Native American iconography.
Dior appears to have removed the ad and related materials from its social media posts following the row, according to The Guardian.
The Wall Street Journal said cosmetics retailer June and competitor Ulta have both seen an increase in sales of Depp’s cologne, making it one of their top sellers.
Despite Dior’s apparent backing, there appears to be no firm sign that Depp will make a return to the lucrative “Pirates of the Caribbean” family franchise.
Producer Jerry Bruckheimer, 78, told The Sunday Times last month there were no plans to bring him back as Captain Jack Sparrow.
Depp said earlier this month he felt like he had ‘his life’ when a jury found he had been defamed and awarded him $15m (£12m), concluding that actress “Aquaman” Heard had falsely accused him of domestic violence.