Kate Moss launches vegan skincare and wellness brand

Kate Moss has launched a new beauty and wellness brand featuring vegan skincare and ‘mood-boosting’ tea.

In an announcement posted on Instagram, the new line, called Cosmoss, was described as “moving, sensual, self-aware”. The post adds that it offers “personal care created for life’s modern journeys.”

The collection is said to be vegan and cruelty-free (although it’s unclear if it’s certified) and sustainably sourced. It includes fragrance, facial moisturizer, CBD-infused pro-collagen oil drops, facial cleanser, and herbal tea.

The herbal tea sachets sell for £20, while the CBD face oil costs £105. The perfume will set you back £120.

Moss wants customers to use the products as part of the three “rituals” of dawn, day and dusk.

“A story of reconnecting the soul to the surface. There is magic in Cosmoss and I can’t wait for you all to discover it, just like me,” she said in a statement.

Moss decided to start the brand during the pandemic, and it took two and a half years to grow.

Celebrities are entering the vegan beauty industry

Moss isn’t the first celeb to tap into the growing vegan beauty industry, which should be worth it $26.16 billion by 2030.

Last year, Kylie Jenner announced that her cruelty-free line Kylie Cosmetics would also be going entirely vegan. She also owns a vegan skincare brand called Kylie Skin.

Her sister, Kim Kardashian, also has her own brand of vegan skincare. SKKN BY KIM offers cleansers, toners, serums and more.

More recently, Ariana Grande announced her vegan beauty line God is a Woman, which is made with sustainably sourced ingredients.

Donovan B. Sanford