Klassy, glassmaker for perfume brands
Consumers want something fresh and rare. This is why niche perfumery brands are growing rapidly. Thanks to rare ingredients and mysterious and artistic packaging, the market for niche perfumes has multiplied in recent years.
It is true that beautiful things always please the eye. However, beautiful, highly marketed products easily lead to aesthetic fatigue. Consumers want something fresh and rare. This is why niche perfumery brands are growing rapidly. Thanks to rare ingredients and mysterious and artistic packaging, the market for niche perfumes has multiplied in recent years.
The global fragrance market is expected to reach $52 billion by 2025, among which the niche fragrance market is growing the fastest. The secrets of such a rise in power lie mainly in the rare ingredients and the original design of the bottle. Klassy, a Chinese supplier, specializes in primary glass packaging that has become an essential partner for niche perfumery brands.
In a recent chat with BeautySourcing, Amy, Managing Director of Klassy, shares some key facts and her own insights.
What makes Klassy an alternative glassmaker to niche perfumery brands?
Amy – We stand out among many glass bottle suppliers with a wide range of items, strong production and R&D capability, and flexible MOQ. The items we offer include glass bottles, caps in ABS, zamac, surlyn, acrylic, aluminum and wood, pumps, collars and plates in zamac, aluminum, plastic, paper, etc. It is no exaggeration to say that we can supply almost any choice of perfume packaging, components, materials, decoration, in various shapes and sizes, etc.
As for production capacity, we can manufacture 500,000 sets per month. Each year, we serve 20 companies with projects totaling between 30 and 50. Thus, we can easily meet brand order requirements. Another secret is innovation. We continue to develop new products in order to constantly satisfy our customers. We can launch at least 4 new models every month.
Finally, we offer a flexible MOQ. Niche fragrance brands can expect more flexibility and we are working to produce small quantities. Our MOQ for full set is 10,000 pcs and for caps and plates the MOQ can be lowered to 5,000 pcs. For different decoration demands, the MOQ also varies.
How do you respond to the personalization needs of brands?
Amy – We offer two options. The first is to develop the brands’ exclusive bottles. We usually start by communicating design concepts and sketching. Then, a feasibility analysis will be made during the 3D modeling. Based on these steps, we start to confirm the visual images and make the technical drawing. We put creativity and caution into everything we do. For these new cool designs, we can open new moulds. The other is to customize the products by choosing the decoration.
We provide brands with a variety of decorations, including color coating, metallization, hand polishing, frosting, laser, hot stamping, screen printing, interior lacquering, etc. At the same time, we have a comprehensive product catalog. Thus, standard items coupled with personalized decoration will meet the personalized demands of brands. Besides, we also help to customize the packaging box, like plain color box, PET box, gift box, acrylic presentation box, etc.
How do you see the niche perfume market and the prospect of glass bottle manufacturing?
Amy – The niche fragrance market is more dynamic than ever. Undoubtedly, niche perfume has become a new symbol of luxury. The seductive and unorthodox bottles are striking; rare and fresh scents soothe people. The boom in the niche perfume market opens up new opportunities for the manufacture of glass bottles. Due to their good sealing performance and stable chemical properties, glass bottles are widely regarded as perfect containers for perfume. Especially under the influence of the pandemic, consumers are shopping online more frequently, so a well-designed perfume bottle becomes a must-seller.
This is an exciting opportunity for glassmakers like us. Over the past seven years, we have served over 200 customers worldwide. In the future, we will continue to reach out to our existing and potential partners around the world.