London Designer Outlet signs Carvela and The Cosmetics Company
London Designer Outlet has announced that Carvela and The Cosmetics Company Store have both signed on for new stores at its Wembley Park-based centre.
The brands will occupy 1,673 and 1,387 square feet of space respectively on the upper floor, which houses fashion brands such as Phase 8 and Dune, as well as Nike’s women’s apparel section.
While the addition of The Cosmetics Company Store will bolster the centre’s beauty offering, which also includes The Fragrance Shop, Beauty Outlet and The Body Shop, Carvela’s signing follows the success of its parent brand Kurt Geiger at LDO. The move will free up space in the Kurt Geiger store for an expansion of its accessories offering.
Ross Warden, Retail Director at Kurt Geiger, said: “The opening of a dedicated LDO Carvela store is a huge step forward for the brand as it is our first factory outlet. Carvela in London.
“LDO offers consumers a unique shopping and leisure experience and we have already seen this translate into fantastic business results in our Kurt Geiger store. By opening a second standalone store for Carvela, we will be able to further optimize Kurt Geiger, while giving Carvela the space it deserves to expand the offering and offer customers more of our latest stock at fantastic discounts. .
The new signings follow recent leases and extensions at LDO by Nike, Adidas, Tommy Hilfiger and Calvin Klein.
Matt Slade, Retail Director at Quintain, said: “Over the past few months we have seen a surge in interest from accessories and beauty brands, as well as brands expanding their offerings in these categories, such as Tommy Hilfiger and Next.
“This time of year is always the busiest time for us and as we approach the height of the Golden Quarter, we are delighted to welcome these two new brands.”
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