L’Oréal hosts the first North Asia Beauty Innovation Summit

THE WHAT? L’Oréal hosted the first-ever Beauty Industry Innovation Summit in North Asia at the China International Import Expo, focusing on the future of beauty powered by technology and innovation through co-creation in Japan, China and Korea.

THE DETAILS The event brought together key stakeholders from different sectors and markets and speakers included experts from the beauty, green science, AI, digital and medical sectors.

During the Summit, L’Oréal deciphered the latest consumer trends in the region around four key themes, namely expressive beauty, boosted efficiency, skinification and sensoriality. The company also illustrated key innovative breakthroughs echoing these trends, such as 3CE’s new color effects, Lancôme’s dual-LED youth treatment, YSL’s Touche Eclat radiance pact, Prada’s Paradoxe fragrance and the Shu Purifying Ritual from Shu Cleansing Oil.

THE WHY ? Fabrice Megarbane, President of L’Oréal North Asia and CEO of L’Oréal China, revealed: “L’Oréal is delighted to host the North Asia Beauty Industry Innovation Summit during this year’s CIIE. The North Asia region accounts for more than a third of the global beauty market. It has a unique ecosystem of what we call the beauty triangle of C-beauty, J-beauty and K-beauty. There is a lot of cultural relevance and commonalities in beauty needs across the region, while each market brings unique strengths. This dynamic is what makes the North Asian region special, not only as an engine of growth, but also as an inspiration for technological progress and innovation in the service of beauty. The purpose of this event is to bring together different wisdoms and accelerate technology and innovation through co-creation in the region.

Donovan B. Sanford