L’Oréal Rolls Out Men’s One-Twist Gel Hair Color
According to a survey by L’Oréal, 7 out of 10 men who have gray hair fear it will make them look older. To combat grays in a simple and natural way, the company launched its L’Oréal Paris Men Expert One-Twist hair color, the brand’s first permanent color technology created specifically for men.
“Regarding the natural process of graying hair, we know that this visible sign of aging can be accelerated by external factors, such as stress,” said Lindsay Menzer, Color R&I Director, L’Oréal. “According to several studies, it has been shown that men are more severely affected by graying than women.”
Menzer reported that the product is the result of five years of extensive research focused on developing hair color for men. “The patented, easy-to-use ‘One-twist’ tool helps men effortlessly achieve the long-lasting, permanent natural-looking result they want in just five minutes. »
Men who’ve tried it think it’s as quick and easy as shaving and agree it delivers a natural-looking result. Based on ammonia-free gel technology, gray coverage is achieved by twisting the bottle, shaking it and applying it. The product is available in seven shades: Jet Black, True Black, Dark Brown, Medium Brown, Light/Medium Brown, Light Brown, and Dark Blonde.
Ingredients (true black): Water (aqua), Glycerin, Ethanolamine, Sodium Laureth Sulfate, Toluene-2,5-Diamine, Carbomer, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, 4-Amino-2-Hydroxytoluene, Ascorbic Acid, Hydroxybenzomorpholine, Sodium Sulfite, Thiolactic Acid , Thioglycerin, 2-Methylresorcinol, 2-Methylresorcinol, 2-Methyl-5-Hydroxyethylaminophenol, Acrylates/Beheneth-25 Methacrylate Copolymer, EDTA, Perfumes/Fragrance.