Luxury cosmetics brand La Beauté Fatale showcases clean make-up on models during runway shows and installations at New York Fashion Week

CHICAGO, September 19, 2022 /PRNewswire/ — It’s been a week like no other for the luxury beauty brand Fatal Beauty which was in high demand during New York Fashion Week. The brand, led by the founder NevTomicwas the exclusive make-up sponsor of the fashion houses Badgley Mischkaand Bach Mai with the famous make-up artist Marcello Costa for Cynthia Rowley.

For Badley Mischa, Fatal Beauty worked with the main makeup artist Mary Irwin and her team who created three different make-up concepts for the show. In Bach Mai’s fashion installation, Fatal Beauty worked with the 33-year-old designer and lead makeup artist Yvonne MacInnis to create nine different make-up concepts. Additionally, the brand has collaborated with Bach on a custom color extreme matte lipstick called “white out” which will be sold as an exclusive NYFW shade collaboration from November 2022. Finally, for by Cynthia Rowley show, La Beauté Fatale provided a celebrity makeup artist Marcella Costa and her makeup team and gave the models the perfect natural rosy look with Velvette Mousse Foundation.

Some of the best beauty looks this year were: monochromatic pomegranate face, melon look, which was light coral on the eyes, melon rouge on the cheek, and soft coral on the lip. Finally, the third high end look was a touch of ocean blue on the eye (Navy shade), a shimmering pale ocean color blended into the lash line and a rich navy pushed into the lash line with a soft pink color on lips (Tuff Love shade) and cheeks.

“There was a consistent trend of beauty looks that pushed the envelope when it came to classic drama versus on-the-go drama,” Tomic explains. “As we approach Spring/Summer 2023, it was obvious that the designers were taking inspiration from events that fashion enthusiasts would attend, such as weddings, travel and getting back to normal on the go. The makeup looks have evolved from one look on all models to introducing multiple custom makeup looks for each color palette in the collections.”

Fatal Beauty which translates to “The Fatal Beauty”, offers a collection of luxury beauty products made with high quality ingredients and free of harmful chemicals so skin is protected for eternal youth. Fatal Beauty is based on the idea that every woman carries a powerful, strong and destructive inner beauty, so each product is intended to enhance the fatal beauty we have within us while maintaining a socially responsible position in the beauty industry .

During the first two years of launch, Fatal Beauty sold over 1.3M units catapulting them to become a leading emerging brand in the market. Tomic, who launched the brand in 2018, comes from extensive experience working for companies including Walgreens, Sears and Claire’s and later as a buyer for cosmetics brands L’Oreal, Maybelline, Revlon, Neutrogena , Cover Girl, Almay, etc. Her job was to choose and sample makeup items for display and it was in this role that she gained the product knowledge and intelligence to envision a brighter future for makeup where products complement natural health. of a person’s skin.

All Fatal Beauty cosmetics are hypoallergenic, paraben-free, fragrance-free, non-comedogenic, allergy-tested, and cruelty-free (not tested on animals).

“NYFW has always been a key part of how La Beauté Fatale identifies new Pantone colors to launch in our products,” adds Tomic. “We specifically look at new colors introduced each season, to stay on trend and look at what’s to come. By working hand-in-hand with designers and leading makeup artists, we’re able to keep a ahead and retain our title as a key emerging brand.”

Fatal Beauty cosmetics are available at www.labeautefatale.com and for more information visit the website.

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SOURCE Fatal Beauty

Donovan B. Sanford