May 2022 beauty and personal care news features metaverse analysis, fragrance insights and beauty tech predictions
A roundup of CosmeticsDesign-Europe’s most read news from May 2022 shows interest in big beauty’s vision of the future of the metaverse, predictions about the future of beauty and fragrance, and the brand action on green cosmetics analysis.
The metaverse and the future of perfume
Three major beauty brands – Estée Lauder, L’Oréal and Coty – shared their thoughts on what the future of the metaverse could bring to beauty at the annual Cosmoprof Worldwide Bologna event in Italy. Executives from each company suggested that the rise of this virtual world would strengthen communities and spur creativity.
The future of fragrances over the next two years was also discussed by a range of experts in the field at last month’s in-Cosmetics Global event in Paris. Industry members suggested that nostalgia would be a big step forward and that there would be many technological innovations to drive transparency and create multi-functional scents.
Beauty trend – joy and technology
Market analysis firm Beautystreams has highlighted ‘joyology’ as a key concept for beauty over the next five years, whereby the industry has instilled a sense of positivity and joy through its product innovations and services.
Another market analyst company, Mintel, also took a look at the future of beauty technology, explaining how the metaverse, NFTs and blockchain present opportunities for the beauty industry today. today and in the years to come.
Go green, measure green
Estée Lauder has published an article in the journal Royal Society of Chemistry, describing her method for analyzing the green profile of ingredients, formulations and end products. The company suggested this was key to shaping a greener, more sustainable future in beauty.
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