Melbourne teens launch One Summer, a refillable beauty line
The beauty industry has a waste problem, contributing nearly 12,000 tonnes a year in Australia, so when teenage sisters Daisy and Matilda Johnson from Melbourne’s Mornington Peninsula launched their sustainable skincare brand , they wanted to avoid contributing to the problem. Their solution? Refillable.
Launched last year, One Summer aims to reduce the amount of waste that ends up in landfill from non-recyclable beauty product packaging by offering refills to customers.
“Rechargeables are the way to go,” says older sister Daisy, 16. “As a younger generation that will face environmental issues, we wanted to create a brand that was all about sustainability.”
The skincare brand sells cheap plain plastic refills to sit inside the original packaging. Empty cartridges can be recycled or returned in a prepaid pouch, which the sisters clean, refill and reuse.
“We don’t want anything to go to landfill. It’s second-hand, but not dirty,” says Daisy.
The vegan range includes cleansers, moisturizers, masks and scrubs with 100ml refills of each product starting at $30.
Danielle Chee, head of brands and merchandising at Adore Beauty, has seen demand for refillable beauty products since the online retailer began stocking them in 2013, mostly in the fragrance category. In 2017, refillable products expanded across all of its categories and today the website sells around 100 refillable skincare, body, makeup and fragrance products, including the pop star’s Fenty Skin Rihanna and model Miranda Kerr’s Kora Organics.
Around 700-1,000 customers per month purchase refillable products from the Adore website and this number is expected to grow as more brands look to add refillable products to their ranges.
“[Our customers are] seeing it as an eco-friendly way to support their daily routines with the products and formulas they already know and love,” says Chee.