Men’s Grooming Products Market Expected to Grow $5.78 Billion; Driven by innovation and portfolio expansion leading to product premiumization

NEW YORK, November 21, 2022 /PRNewswire/ — The “Men’s Grooming Products Market by Product, Distribution Channel and Geography – Forecast and Analysis 2022-2026report has been added to Technavio’s offering. The report forecasts the market size to increase by $5.78 billion, accelerating at a CAGR of 6.77% during the forecast period. The report provides a detailed analysis of factors influencing market growth, vendor landscape, product launches, regional growth opportunities and much more. Understand how purchasing the report can directly impact your revenue. Download a Free Sample PDF Report

Technavio has announced its latest market research report titled Global Mens’ Skincare Products Market 2022-2026

Key growth driver:

The market is driven by innovation and the extension of the portfolio leading to the premiumization of products. The main concerns of customers are aging, acne and pigmentation. Innovative skincare products are supposed to have the right combination of premium ingredients, which leads to premiumization of products. The premiumization of the products acts as a price driver in the market as it increases the revenue for the sellers of the global men’s grooming products market. The global market for men’s grooming products demands regular innovation as customers are always on the lookout for innovative products that provide the optimum level of use. Therefore, the vendors are focusing on expanding their existing product lines by introducing new premium men’s skin care products as per the requirements of the customers. All these factors will have a positive impact on the growth of the market in question. To know the impact of drivers, trends and challenges on the growth of the Global Men’s Grooming Products Market. Buy now!

Supplier Landscape:

The global men’s skincare products market is fragmented with the presence of several regional and international players. Suppliers are focusing on new product launches and M&A activities to stay competitive and gain an edge over their competitors. The Men’s Skin Care Products Market forecast report offers in-depth information about key vendor profiles. The profiles include production, sustainability and outlook information from key companies including,

  • Amway Corp.

  • Beiersdorf Aktiengesellschaft

  • Coty Inc.

  • Dr. Babor GmbH and Co. KG

  • Clarins Group

  • Henkel AG and Co. KGaA

  • Kao Corp.

  • Loccitane International S.A.

  • LOreal SA

  • LVMH Moet Hennessy Louis Vuitton SE

  • Mountain Valley Springs India Pvt. ltd.

  • Oriflame Holding AG

  • Revlon Inc.

  • Shiseido Co.Ltd.

  • The Avon Company.

  • The Body Shop International Ltd.

  • The Clorox Company.

  • Estee Lauder Co. Inc.

  • The Procter and Gamble Company.

  • Unilever Group

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Revenue-generating segment

By end users, the market is analyzed across offline and online distribution channel segments. The offline segment accounted for the peak sales in the market in 2021. Products sold in physical stores are considered offline sales. In physical stores, shoppers can check out products before buying them. Specialty stores, supermarkets and hypermarkets, medical clinics and institutes, pharmacies, convenience stores, and department stores and clubs are some of the offline distribution channels for men’s grooming products.

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Related reports:

  • The cosmetics market share is expected to increase by $78.89 billion from 2021 to 2026, and the growth momentum of the market will accelerate at a CAGR of 5.36%. The increase in the aging population is one of the key factors driving the growth of the global cosmetics market.

  • The men’s personal care market should grow by $18.34 billion with a CAGR of 9.04% during the forecast period 2021 to 2026. Rising popularity of emerging fashion trends among millennials is one of the major drivers for the growth of the men’s personal care market.

Scope of the men’s skincare products market

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 6.77%

Market Growth 2022-2026

$5.78 billion

Market structure


Annual growth (%)


Regional analysis

North America, Europe, APAC, South America, Middle East and Africa

Successful market contribution

North America at 32%

Main consumer countries

United States, Canada, China, Japan, Germany and United Kingdom

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

Amway Corp., Beiersdorf Aktiengesellschaft, Coty Inc., Dr. Babor GmbH and Co. KG, Groupe Clarins, Henkel AG and Co. KGaA, Kao Corp., Loccitane International SA, LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Mountain Valley India Springs Pvt. Ltd., Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Avon Co., The Body Shop International Ltd., The Clorox Co., The Estee Lauder Co. Inc., The Procter and Gamble Co. and Unilever Group

Market dynamics

Parent market analysis, market growth drivers and barriers, analysis of fast and slow growing segments, impact of COVID-19 and future consumer dynamics, and analysis of market conditions for the forecast period.

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.



Market landscape

Market sizing

Five forces analysis

Market segmentation by product

  • Market segments

  • Comparison by product placement

  • Facial care products – Market size and forecast 2021-2026

  • Body care products – Market size and forecast 2021-2026

  • Market opportunity by product

Market segmentation by distribution channel

  • Market segments

  • Comparison by distribution channel location

  • Offline – Market size and forecast 2021-2026

  • Online – Market size and forecast 2021-2026

  • Market opportunity by distribution channel

Customer landscape

Geographic landscape

  • Geographic segmentation

  • Geographic comparison

  • APAC – Market size and forecast 2021-2026

  • Europe – Market size and forecast 2021-2026

  • North America – Market size and forecast 2021-2026

  • South America – Market size and forecast 2021-2026

  • MEA – Market size and forecast 2021-2026

  • Main leading countries

  • Market Opportunity by Geography

  • Volume Driver – Demand Driven Growth

  • Market challenges

  • Market trends

Supplier Landscape

  • Insight

  • Landscape disturbance

Vendor analysis

  • Suppliers Covered

  • Positioning on the supplier market

  • Beiersdorf AG

  • Clarins Group

  • L’Occitane International SA

  • L’Oreal SA

  • Procter & Gamble

  • Revlon inc.

  • Shiseido Co.Ltd.

  • The Body Shop International Ltd.

  • The Estée Lauder Companies

  • Unilever APIs


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Global Men’s Grooming Products Market 2022-2026



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Donovan B. Sanford