Mom and Daughters Create New Legends for Teen Skincare Company to Challenge the Beauty Industry
New Legends was founded to dismantle today’s beauty standards, celebrating textured skin, acne positivity and self-love.
— Chalease Linderman, co-founder of New Legends
PHOENIX, AZ, USA, September 7, 2022 /EINPresswire.com/ — Chalease Linderman’s daughter, Tamiyah, was 11 when she started experimenting with personal care and beauty products. The constant rashes, rashes and physical reactions to the harsh chemicals of “adult” beauty led to a tearful plea asking, “Why is there nothing for me?” Digging deeper, Chalease realized an unintended consequence of these imperfections she hadn’t seen in Tamiyah before: low confidence and self-esteem. It’s here that New Legends was born.
After a year and a half of research and development, testing dozens of varied skincare formulas, and close collaborations with beauticians and dermatologists, New Legends has developed its first line of skincare products. “Tamiyah and Aaliyah initially wanted to make cosmetics that were safe for children, but eventually we decided to start with the basics of self-care. It was important that we used high-quality, natural ingredients that were both gentle and effective for youthful skin, so creating the right combination of ingredients that met our standards took time,” Chalease recounted. Skincare products, however, were only the surface of the mission under- underlying New Legends.
In the age of social media, where filters, angles and photo manipulation have the eyes of millions of young children, it’s easy to get lost in the picture of impossible perfection. “When Aaliyah looked at me one day saying she wanted skin like this TikTok Influencer – I had to show her that there are apps that make your skin look flawless – even in videos! This n is not true!” exclaimed Chalease. The staggering data that shows the long-term impact of low self-confidence and low self-esteem include these mind-boggling statistics:
75% of girls with low self-esteem reported engaging in negative activities such as cutting, bullying, smoking, drinking or eating disorderly. This compares to 25% of girls with high self-esteem.
70% of girls aged 15-17 avoid normal daily activities, such as going to school, when they feel bad about their appearance.
Teenage girls with a negative self-image are 4 times more likely to participate in activities with boys that they later regret.
7 out of 10 girls think they’re not good enough or not good enough in some way, including their looks, academic performance, and relationships with friends and members of their family.
Chalease saw New Legends as a way to disrupt the beauty industry: by simply being real. In an industry known for profiting from the need to achieve perfection, New Legends openly challenges that belief. “New Legends isn’t about creating that image of perfect skin – we want tweens and teens to love each other. We’re not here to change how you look – we’re here to change what you feel.” She said. “Textured skin is normal. Breakouts are inevitable. But how we feel during all of this – how we take care of ourselves is where we have the power to change that inner talk, and I want to pioneer that change,”
New Legends lives by its commitment to being real. Their products use real ingredients, help young teens feel good about themselves, and never use retouched images in their branding and marketing. Their current product line includes a facial cleanser, moisturizer, hydrating mud mask, and anti-acne clay mask. For more information on their products, visit their website: www.newlegendscosmetics.com
About New Legends
New Legends is a grooming brand for teens by teens. Their products are formulated with organic and natural ingredients specially developed for young skin. New Legends promotes self-love and self-confidence through self-care. Learn more about their mission and products by visiting their website: www.newlegendscosmetics.com