Mono Skincare puts luxury skincare in tablets and offers its own technology
Powders are gaining ground in the anhydrous solutions segment, which makes it possible to do away with single-use packaging. Laurie Mias, the founder of Mono skin care brand, preferred an even more compact version that is unique on the skincare market.
Natural formulas and refillable packs
“I wanted a practical solution. Powder can absorb moisture, and it’s always difficult to get the right amount of product, so I went with the idea of pills, which didn’t exist in the cosmetics industry,” she explains.
It took him two years to develop this project centered on a still unexplored galenic form with a laboratory located in Belgium. Now, the patents it has filed allow it to share its own brand solution with other market players. “It’s a revolution in skin care. No one has done it before, even globally. I hope that others will follow us,says the founder.
the Mono skin care range consists of 14 references – make-up remover, facial cleanser, toner, day cream, serum, deodorant, body mist – with 100% natural formulas and renewable and traceable ingredients sourced in Europe. They are suitable for pregnant women, children and hypersensitive skin. One tablet can produce 50ml of solution. Once water is added, the product reconstitutes in 30 minutes and can be used for 6 months. Undiluted, a tablet can be kept for 12 months (tests are in progress to validate the 24-month conservation).
“We have designed each product with a very specific promise, focused on efficiency: the results are visible from four days, by acting on the microbiome, by integrating prebiotics to nourish the flora. And we took great care to use at least the minimum concentration levels required for the ingredients to really have an effect,explains Laurie Mias.
The packaging is made of recyclable and/or recycled materials: glass, wood, aluminum. All bottles can be filled again and again.
A successful first launch
On the e-shop launched last January in French, the brand has especially received encouraging feedback on this new form of beauty. “More than 40% of our customers have already recommended their tablets. Feedback is overwhelmingly positive.says the founder. “We wanted to create a very inclusive range; there are many men among our clients, as well as people of all ages. The youngest appreciate innovation, while sophisticated and effective active ingredients, in particular anti-aging formulas, allow us to reach a clientele over 50 years old. On the price side, our products are affordable, around 30 euros, so we offer a high quantity/quality ratio. Then customers just need to buy the refill,” She adds.
The brand had already confirmed its presence at Sephora Hong Kong and Singapore in the next six months, and he is expected to sign with several major companies in the US, UK, Australia and, of course, France.