Mother Creates Natural Skincare for Newborns and Makes Annual Revenue of Rs 25 Lakh
A A young girl from the village of Guntur in Andhra Pradesh, who lost her father aged five and started working aged 18, never imagined she could one day become entrepreneur.
After her father’s death, Sekuru Asha was raised by her mother and grandfather. But when the latter died at the age of 15, she was forced to suspend her regular studies.
Asha managed to complete her bachelor’s degree in sociology at an open university and took on the role of counselor. Financial instabilities overwhelmed her even after marriage. Between all this stress, she gave birth to a premature baby, which turned out to be a complicated delivery.
“My family wanted me to give birth to a healthy baby in a natural way. Before delivery, we used natural products like turmeric to ensure the baby’s health. After he was born, we started using powders , oils and chemical-laden moisturizers. One of the reasons was ignorance, the other was the unaffordability of natural products,” Asha, 37, told The Better India.
When rashes started appearing on her baby’s skin, Asha was finally made aware of the effects of the chemicals. She sought help from her husband’s grandmother and her brother who was an Ayurvedic doctor. She also took notes on her grandmother’s old skincare recipes.
At the same time, she trained in naturopathy and Ayurvedic cosmetics. The first products she put together after completing her course were almond extract oil and ubtan powder. “They did wonders for my baby’s skin. I have told friends to use the products as well,” she says.
“They all sprung from how unique and useful the products were, which became my inspiration to find out more. That’s how Tanvi Naturals was launched in 2015, a year after my baby Tanvi was born. In the beginning, all the marketing was done by word of mouth,” she explains.
“There is an age-old tradition in Indian households that if a family is facing financial problems, they blame the newborn baby for bad luck. I have heard similar teasings from people around me. that’s why I named my business ‘Tanvi’. Now I’m a mom of two babies with the same name,” she smiles.
From Rs 200 to Rs 25 lakh
“My investment to make ubtan powder was only Rs 200. Initially, I only focused on baby products. But several mothers have contacted me for articles to reduce postpartum hair loss and skin problems. It got me into ‘mom’ products too,” she says.
Her business received a sudden outpouring of love in 2019 when a newspaper reported on the brand. “I started getting over 100 calls a day,” she says. Social media was a godsend for the budding entrepreneur, and most sales happened there.
The main ingredients used in all Tanvi products are dried flowers, herbs and natural oils. Asha’s mother, who is her constant support system, takes care of the manufacturing unit in Guntur. The company has six other employees.
“The first searches and sales took place from our own home. Later, we moved to a formal setup,” adds the entrepreneur.
Tanvi Naturals featured products are Almond Extract Oil, Baby Hair Oil, Kajal, Almond Butter, Lip Balm, Concealer Oil and Hair Oil revitalizing. There are over 40 products on their websitewhich are loved by hundreds of customers.
Deepthi Gowtham, a regular Tanvi customer, says, “The products speak for themselves. The originality and the freshness of the ingredients give an incredible feeling to the skin, to me and to my baby.
Asha says most of her orders come from non-resident Indians living in the US, UK and many Gulf countries. “I think they are more aware of the harmful effects of chemicals and are trying to go back to natural products. Since the company received its export and import license, there have been a lot of orders,” she shares.
The entrepreneur hopes to expand her business to Amazon and also run workshops for women getting into businesses like these. “Women should come up with their ideas. There will definitely be hurdles, but we can all walk through them with grace,” says Asha.
Edited by Divya Sethu