Natural Cosmetics Market Overview, Dynamics, Supply & Demand, Analysis & Forecast 2027 | Future Market Outlook

The global natural cosmetics market was valued at over US$36 billion in 2019. Following the banning of hundreds of potentially harmful chemical ingredients in a range of cosmetics by the FDA and in the European Union (EU), the cosmetic ingredients space has undergone a paradigm shift.

Cosmetic ODMs, outsourcers, and beauty product manufacturers are increasingly moving away from various cosmetic chemicals in favor of natural ingredients, including natural antioxidants, aloe vera gel, and extract. floral.

In recent years, the demand for natural cosmetics has been driven by consumers’ penchant for chemical-free makeup and natural solutions. Moreover, the trend of “green beauty” and “clean beauty” forces cosmetic scientists to return to traditional and local ingredients to create new formulations.

Analyzing historical figures and current trends, Future Market Insights in its new offering revealed that global sales of natural cosmetics reached $36 billion in 2019.

According to a recently published business intelligence report by Future Market Insights (FMI), the global natural cosmetics market was valued at over US$36 billion in 2019. Growing awareness of the side effects of cosmetic-based beauty products chemicals and the ‘green beauty’ trend are prompting manufacturers to increase the production of natural cosmetics to target and retain a large segment of consumers.

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Tata’s Natural Alchemy, LLC and Henkel AG & Company, KGaA are among the leading companies to introduce all chemical-free products into their portfolios as consumer inclination for cosmetics with natural and safer ingredients intensifies.

Natural cosmetics for male consumers will gain popularity in the future

Modern men take a keen interest in taking care of their skin. A growing number of men are moving towards personal grooming and boosting their confidence by looking good. In recent times, men are no longer limited to only shaving products and deodorants and are becoming regular users of skin and personal care products.

The organic and vegan beauty movement also plays an important role in building a male consumer base. Additionally, chemical-free skincare products find greater resonance with young men who choose to align themselves with name brands. This, in turn, is expected to fuel the demand for natural cosmetics for male consumers.

Key Takeaways – Natural Cosmetics Market Research

  • Compared to the demand in commercial spaces such as salons and spas, household consumption of natural cosmetics remains on the rise. The adoption of natural cosmetics in households represents approximately 2/3 of market revenue.
  • According to the IMF study, natural cosmetics for hair care and skin care account for more than 50% of total sales. Growing demand for these traditional products containing organic and herbal ingredients is expected to complement the market growth.
  • In 2019, sales of unisex natural cosmetics accounted for more than a quarter of total sales. On the contrary, natural cosmetics for men are expected to witness higher demand during the forecast period.
  • Sales of natural cosmetics through wholesalers or distributors continue to account for a high share of the global market value.
  • In order to strengthen their distribution network and expand their customer base, manufacturers direct their sales to convenience stores and hypermarkets/supermarkets.
  • Distribution through online stores is expected to gain popularity in the near future.

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Europe captures a large market share During the forecast period, Europe will continue to hold a major share of the global natural cosmetics market. The European Union has put in place a sophisticated legislative framework allowing players to enter the natural cosmetics market. It ensures that products sold on the EU market meet the required standards.

Furthermore, European consumers largely prefer natural and plant-based products as the region supports sustainability, which in turn is fueling the growth of the market. Demand will remain concentrated in Germany, Spain, France, Italy and the United Kingdom and the presence of a wider distribution network with different sales channels will continue to attract new consumers.

The natural cosmetics market is segmented into five major sections-



End use

Sales region

  • Hypermarket/Supermarket
  • Online stores
  • convenience stores
  • Specialty stores
  • Wholesaler/Distributors
  • Club stores

and region to help readers understand and evaluate the lucrative opportunities in the Global Natural Cosmetics Market.

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About Future Market Insights (IMF)
Future Market Insights (ESOMAR certified market research organization and member of the Greater New York Chamber of Commerce) provides in-depth insights into the driving factors that increase demand in the market. It reveals opportunities that will drive market growth in various segments on the basis of source, application, sales channel, and end-use over the next 10 years.

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