Peroni & Ellis Brooklyn launch a fragrance collection inspired by Italian Spritz cocktails

Peroni Nastro Azzurro, a premium Italian birra, and Ellis Brooklyn, a luxury fragrance brand, have teamed up to present The Italian Spritz Collection, a gender-neutral fragrance pack from Ellis Brooklyn, each paired with tasting notes a Peroni or Peroni-infused Spritz Cocktail.

“Our partnership with Ellis Brooklyn gives spritz season a unique twist, taking you on an idyllic Italian vacation wherever your summer plans take you,” said Joy Ghosh, vice president of Above Premium Beer & FMB at Molson Coors Beverage Company. “The spritz is a staple of Italy and the summer season, and we’re proud to partner with a brand that has the same passion for the ‘spritz’ as we do to help bring it to life through scent and flavor. taste.”


unique design

The Italian Spritz collection comes in a Peroni-inspired dopp kit that features the Italian brand’s signature design cues, including the traditional blue and white striped design on the travel bag, as well as nods to the iconic Peroni blue ribbon. Inside each kit, fans will find a special sensory guide, taking them on a journey through Italy with each of six Ellis Brooklyn flavors paired with a Peroni-inspired spritz cocktail and Italian locales.

“As we head into summer, we’re thrilled to bring this kit to fans, encouraging them to live every moment with every ‘spritz’ and allowing their senses to be the guide they need to experience the ‘Italy without ever having to jump on a plane,” said Bee Shapiro, Founder of Ellis Brooklyn. “Each of our fragrances is meant to take you on a sensory journey, and when paired with the tasting notes of a Peroni cocktail or Peroni-infused spritz, small moments are high.”

For ages 21 and up looking to purchase this collection, kits will be available on the Ellis Brooklyn site starting today in limited quantities.


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