PROVEN Skincare has obtained a revolutionary patent, the first customization has been patented; reinforces PROVEN’s position as the leader in personalized skin care | national company

SAN FRANCISCO–(BUSINESS WIRE)–July 6, 2022–

PROVEN skin care, the first AI-powered skincare brand, today announced that it has been granted a groundbreaking US patent, cementing its position as the leader in personalized skincare. With this far-reaching, industry-shaping patent, PROVEN has protected the use of personalization in skincare. The patent protects any skincare personalization process where an algorithm is used and a customer receives personalized results. Additionally, the patent protects the ability to continuously monitor changes in its customers such as geographic location, age, and lifestyle changes, and adjusts products and product recommendations in real time. The patent covers the first example of skincare personalization.

“PROVEN was founded to revolutionize the way people experience skincare, and with this patent, our industry leadership, years of innovation, technological breakthroughs and new products are recognized as the industry standard,” said PROVEN co-founder and CEO Ming S. Zhao. “The PROVEN team has spent years perfecting personalization of skincare like never before and we have developed innovative technology that allows us to offer personalized products that are unique to the individual, improving their skin and well-being. We couldn’t be more proud that the United States Patent and Trademark Office has recognized our groundbreaking work and are excited to solidify our position as the leader in personalized skincare.

The patent includes the use of personalization to provide skincare products and product recommendations tailored to their specific needs, including environment, lifestyle, skin history and demographics. Personalization technology analyzes an individual’s inputs to create an informed and unique profile for the person, including specific product needs down to the ingredient level, then stores and tracks this information in real time to update product recommendations as the individual’s situation changes.

In addition to providing personalized skin care to people based on their individual needs, this patent is solely focused on automatically updating customers’ skin profiles. This means customers always receive custom-formulated products that are not only tailored to their unique skin profile, but also tailored to their unique environment and personal factors, even if those things change. This enables PROVEN to serve customers with effective products for life.

US Patent 11, 328, 338 can be read in full here.

About PROVEN

PROVEN is a technology company that harnesses the power of Big Data and AI to create personalized skincare products. At PROVEN, we are building a global personal care movement based on technology and personalization. Using our proprietary Skin Genome Project™, the world’s largest beauty database, we’ve analyzed over 25 million consumer testimonials and 4,000 scientific skin articles to create skin care products that are simple, personalized and clinically proven. PROVEN is a Y Combinator alumnus and recipient of the 2018 MIT AI Technology Award. Learn more about www.provenskincare.com.

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CONTACT: J. Halpin

press@provenskincare.com

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE OTHERS RETAIL SPECIALTY DATA MANAGEMENT TECHNOLOGY LUXURY COSMETICS RETAIL

SOURCE: PROVEN Skincare

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PUBLISHED: 06/07/2022 08:00/DISC: 06/07/2022 08:02

http://www.businesswire.com/news/home/20220706005445/en

Copyright BusinessWire 2022.

Donovan B. Sanford