PROVEN Skincare Recognized for Best Use of Technology at Glossy Beauty Awards 2022 | Company


PROVENthe expert in personalized skin care, received the award for the best use of technology at the Shining Beauty Awards 2022 for its exclusive Genome Project™ Skin. Founded in 2017 by Ming Zhao and Dr Amy Yuan, PROVEN creates personalized skin care products that adapt to you throughout your life. PROVEN’s Skin Genome Project™, the world’s largest beauty database, enables PROVEN to learn more about the skincare needs and concerns of its customers and create skincare products custom skins as unique as they are.

“Amy and I founded PROVEN to bring personalized skincare to women around the world through the development and use of breakthrough and innovative technology,” said PROVEN Co-Founder and CEO Ming Zhao. . “Being recognized by the incredible team at Glossy for our use of technology is humbling for the entire PROVEN team. Since our inception in 2017, we have developed state-of-the-art technology that allows us to create personalized products like never before available to the public. We thank our dedicated and ever-growing clientele, our wonderful team and everyone who has supported us throughout the process. There are many exciting things to come at PROVEN, and we couldn’t be more thrilled with this honor.

Of PROVEN receiving the Best Use of Technology award, Glossy said: “Traditionally, finding new skincare products has been a game of trial and error, but the Skin Genome Project has eliminated the guesswork. The company has drawn on the experience of a visit to a dermatologist, with the customer quiz designed to mimic a professional consultation, and its products are designed to adapt to changing needs over time. Two years after its launch, PROVEN has reached $22 million in annual revenue and customers are becoming loyal and genuine fans of the brand. When its first new products were announced, accumulating a waiting list of over 6,000, 80% of new customers opted to subscribe to products rather than make a one-time purchase.

PROVEN was founded in 2017 by Ming Zhao and Dr. Amy Yuan. Ming was in the middle of a career in private equity, working long hours when she began to notice that her skin quality was suffering. She went on a personal mission to find products to solve her problems, but found that most were expensive, didn’t work consistently, and the trial and error of trying to find something that worked took a lot. of time.

She talked about it with her friend Amy, who happened to be a computational physicist at Stanford, who had her own skin issues. Recognizing that the beauty industry lacked a brand offering personalized and effective solutions, the two joined forces to create a holistic and personalized approach to skincare that relies entirely on technology. The result was PROVEN, which harnesses the power of big data and AI to create personalized skincare products.

PROVEN creates simple, personalized and clinically proven skincare products at scale with its proprietary technology Skin Genome Project™ — the largest beauty database on earth. The Skin Genome Project considers the following data to create personalized products for consumers:

  • The effectiveness of over 20,238 skincare ingredients.
  • Information on over 100,000 individual products (luxury, prescription, generic).
  • Over 20 million testimonials from real people.
  • More than 4,000 scientific publications.
  • The water hardness, humidity level and UV index where a customer is located.

PROVEN currently offers five products customized to unique customer needs. Products include Custom Cleanser, Custom Day Moisturizer, Custom Night Cream, Custom Eye Day Cream, and Custom Eye Night Cream. Products can be easily purchased as systems or purchased separately.

PROVEN is a former student of Y Combinatorthe American technology startup accelerator and winner of the 2018 MIT Artificial Intelligence Technology Award. The company has reached more than $20 million in revenue in less than two years.


PROVEN is a technology company that harnesses the power of Big Data and AI to create personalized skincare products. At PROVEN, we are building a global personal care movement based on technology and personalization. Using our Skin Genome Project™, the world’s largest beauty database, we analyzed over 25 million consumer testimonials and 4,000 scientific skin articles to create simple, personalized and clinically proven skincare products. . PROVEN is a Y Combinator alumnus and recipient of the 2018 MIT AI Technology Award. Learn more about

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Copyright BusinessWire 2022.

PUBLISHED: 06/17/2022 07:45 / DISK: 06/17/2022 07:46

Copyright BusinessWire 2022.

Donovan B. Sanford