Rihanna launches Fenty Beauty, a skincare brand in Nigeria

Pop superstar, Robyn Rihanna Fenty, popularly known as Rihanna, on Friday launched her signature beauty line, the Fenty Beauty brand and Fenty Skincare in Nigeria and eight other African countries.

Rihanna created the Fenty Beauty and Fenty Skin brands with a global vision in mind to reinforce the notion of “Beauty For All”. This brand philosophy has led her to expand her line of Fenty beauty products in Africa.

To commemorate the momentous occasion, the brand hosted the official launch party for celebrities, influencers, retail partners and media professionals, dubbed “Fenty Club” at the WBar in Lagos, where over 200 attendees attended. been exposed to Fenty Beauty and Fenty Skin. offer.

“I am a proud Bajan who has a strong connection to Africa and its people. I had the pleasure, the privilege, of spending time on the continent, and those memories will last a lifetime.

“It means so much to me now to be able to bring Fenty Beauty and Fenty Skin to eight African countries, and I hope for more in the future,” Rihanna said.

According to her, the entire Fenty Beauty and Fenty Skin collection will be available exclusively at Essenza stores nationwide.

Customers will be able to shop bestsellers such as Fenty Skin Start’r Set – Rihanna’s daily 3-step skincare routine and Fenty Beauty Pro Filt’r Soft Matte Foundation; the game-changing foundation with 50 color-true shades, both in-store and online.

Fenty Beauty was created for inclusivity with a focus on a wide range of traditionally hard-to-match skin tones, formulas that work for all skin types, and universal shades.

Meanwhile, Rihanna’s personal skincare journey, global experiences, and real-life routine inspired Fenty Skin. Each multitasking product is specifically designed to provide a streamlined, accessible, and value-packed regimen that works well with makeup on all skin tones.

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Likewise, the lip gloss bomb universal lip luminizer is a must-have lip gloss that delivers explosive shine without being sticky, and the killawatt freestyle highlighter offers the ultimate glow for face and eyes.

Fenty Skin celebrates and respects the planet by using ingredients from around the world, eco-friendly packaging and vegan formulas. Rihanna and LVMH collaborated on Fenty Skin.

Some of the notable participants were Annie Idibia, Iyabo Ojo, Mariam Timmer, Adunni Ade, Linda Ejiofor, Zainab Balogun-Nwachukwu, Dimma Umeh, Mercy Eke, Cynthia Nwadiora, Tania Omotayo, Gbemi Olateru Olagbegi, Erica Nlewedim, Toyosi Etim Effiong among others. .

Donovan B. Sanford