Rosie Huntington-Whiteley’s makeup brand doubles as skincare — and it’s all on sale for 25% off

Including cream illuminator and tinted serum.



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Rosie Huntington-Whiteley isn’t just a model and mother of two. She is also the founder of Rose inc.: a clean beauty brand that prides itself on its duality of incorporating skincare into makeup. Rose Inc was founded in 2018, and since then Huntington-Whiteley has used its experience as a model to anticipate and execute “what the modern individual wants in terms of cosmetics, formula, and performance,” according to the Rose Inc. website. the brand.

Rose Inc’s innovative products are perfect for a natural glam look that lasts all day. The makeup is packed with built-in skincare ingredients that treat your skin while you wear it. Personally, I love that Rose Inc offers coverage and skincare simultaneously, especially for the dry winter months — my skin needs all the hydration and glow it can get.

From blushes to makeup removers, every product from Rose Inc is vegan, cruelty-free, long-lasting and, not to mention, gives you a gorgeous finish. You can shop any of the products (excluding sets) for 25% off during the sitewide sale running through September 27. Here are some of my favorite picks.

Cream Blush Refillable Lipstick and Cheeks



<p>Rose Inc.</p>
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buy now: $23 (originally $30); roseinc.com

Rose Inc. Cream Blush comes in 12 shades. At first glance, it looks like a regular powder blush, but once encountered with an applicator (or your fingers), it transforms into a creamy consistency, perfect for a glowing cheek. Multitasking product is packed with hydration hyaluronic acid, squalane and Vitamin E that nourishes and hydrates your skin, while giving you a radiant glow.

It doubles as a lipstick as well; one client says she loves applying it to her lips for a “monochromatic look” of cheeks and lips.

Highlighter Moisturizing Sun Glow Cream



<p>Rose Inc.</p>
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Buy now: $23 (originally $30); roseinc.com

Solar Radiance highlighter is packaged in the same sleek and durable jar as the blush, which is also refillable. It comes in five different colors that blend naturally into your skin. I also like to use this product on my eyelids. It provides a subtle shimmer that brightens my eyes.

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Skin Enhance Luminous Tinted Serum



<p>Rose Inc.</p>
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Buy now: $37 (originally $49); roseinc.com

Sometimes less is more, that’s why the Luminous Tinted Serum is a great option for a light and natural glamorous moment. It comes in 14 shades and contains skin-enhancing ingredients including peptideshyaluronic acid and squalane.

This serum allows me to condense my morning routine, and with all its moisturizing properties, this makeup also really acts as a care product.

The product pigment is provided by microencapsulated beads. Use a pump on the back of your hand and blend with a brush for beautiful, lightweight coverage. The formula accentuates the natural beauty of the skin, giving you a glow from within.

Micellar Cleanser



<p>Rose Inc.</p>
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Buy now: $20 (originally $26); roseinc.com

This micellar cleanser is an ecological alternative to makeup wipes. The product removes makeup, dissolves pollution and has many skincare benefits. It contains rice ferment to absorb excess oil and is packed with ceramides to strengthen the skin barrier.

It is a gel-cream consistency that easily massages into the skin. Customers cleanse with the product and “let those wonderful skincare ingredients soak in as they break down dirt.” Wipe off any excess product with a cotton ball or towel and continue with your skincare routine.

If you want products that provide coverage while plumping, treating and hydrating your skin, look no further than Rose Inc. Enjoy its 25% Off Sale Sitewide and stock up on skincare-infused makeup.

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Donovan B. Sanford