NEW YORK–(BUSINESS WIRE)–June 13, 2022–
Sabrina Carpenterwho has enchanted millions as a singer, songwriter, actress, designer, producer and style icon, is thrilled to launch her first fragrance in partnership with Perfume Beautythe world’s first multi-brand e-commerce platform for bespoke fragrances, bringing unique and culturally relevant fragrances to consumers around the world.
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Sabrina Carpenter launches her first fragrance in partnership with Scent Beauty (Photo: Business Wire)
Inspired by Sabrina’s love of desserts, Sabrina Carpenter’s “Sweet Tooth” Eau de Parfum satisfies sweet tooths with a chewable scent. The scent is sweet, yet sophisticated and reminiscent of the irresistible joy of a candy store, filled with creamy chocolate, pops of color, swirls and candies. The gourmet fragrance, developed in partnership with Firmenich, features notes of chocolate marshmallow, vanilla, Chantilly cream and sweet musks. Sweet and petite, the bottle is modeled after the shape of a chocolate bar but reimagined in faceted glass with rose and rose gold tones. The bottle sparkles with delight and becomes a work of art to unbox and experience. The Discovery Size fragrance will launch on June 10 on ScentBeauty.com, followed by the full-size Eau de Parfum in September.
“We are thrilled to bring Sabrina Carpenter’s first fragrance to market, furthering our commitment to bringing the most culturally relevant fragrances to consumers around the world. The launch of Discovery Size fragrance will give its global fanbase the opportunity to engage with the star in a new and exciting way,” said Steve Mormoris, Founder and CEO of Scent Beauty.
Sabrina Carpenter said of the partnership, “Creating my own perfume has always been a dream. Everyone knows I have a serious sweet tooth, which was the inspiration for the perfume. It’s soft yet sophisticated, with notes of ginger, marshmallow, coconut milk, sweet musks and whipped cream. I can’t wait to share this fragrance with my fans.
Beauty of perfumes demonstrates the vast possibilities of fragrance, with a variety of fragrance forms and partnerships that foreshadow the future of the fragrance industry.
Sabrina Carpenter Discovery Size Sweet Tooth fragrance launches June 10 on ScentBeauty.com ($9.95) along with the full size fragrances (30ml EDP for $29, 75ml EDP for $49) and a gift set launching in September at other retailers including Walgreens, JC Penney and Amazon.
ABOUT SABRINA CHARPENTIER:
Sabrina Carpenter has enchanted audiences of millions as a singer, songwriter, actress, designer, producer and style icon. On screen, she’s generated a mega-fandom across TV and film, ranging from her pivotal role in the hit Girl Meets World to critically acclaimed indie fare such as The Hate U Give. In her music, she has delivered anthem after anthem on stage and in the studio, earning multiple gold certifications and performing to sold-out crowds. Sabrina had her first starring role in the 2019 film The Short History of the Long Road, which premiered at the Tribeca Film Festival to rave reviews and won her the Jury Prize for “Best Performance” at the SCAD Savannah Film Festival 2019. Sabrina also led the cast and produced Netflix’s Work It, which debuted at No. 1 on the platform when it was released in 2020. The same year, Sabrina made her Broadway debut with Mean Girls. She then starred in Justin Baldoni’s Warner Bros feature Clouds (Disney+). His growing music catalog includes gold singles – “Thumbs”, “Sue Me” and “Why” – and the Singular: Act I & Singular: Act II albums. Of his music, Time Magazine wrote “she is to be watched” and V Magazine added “With two hit pop albums and hard-hitting social commentary under her belt, Carpenter’s career has matured faster than many of her Disney-bred predecessors.” In addition to her growing list of acting and music credits, in 2020 she was selected for Forbes’ prestigious “30 Under 30” list. She also co-stars in the comedy thriller Emergency (Amazon Prime), which premiered at the Sundance Film Festival. Sabrina recently signed with Island Records, where she released her new hit singles “Skin”, “Skinny Dipping” and “Fast Times”. She will release a studio album in 2022.
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SOURCE: Perfume Beauty
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PUBLISHED: 06/13/2022 09:00/DISC: 06/13/2022 09:02