Sarah Jessica Parker talks about the benefits of aging with RoC Skincare

By Becky Bargh
June 28, 2022

Beauty brand teams up with ‘Sex and the City’ star to tackle aging-related anxiety

Sarah Jessica Parker for RoC Skincare

Sarah Jessica Parker has teamed up with RoC Skincare to present a new project that celebrates aging.

The beauty brand leveraged the sex and the city star for being the voice of her Look Forward project which aims to transform women’s anxiety about aging into “joie de vivre”.

As part of the campaign, RoC has launched a new online resource, offering expert advice on the proven benefits of optimism on the aging process.

“When I heard about RoC’s Look Forward project and its commitment to helping women embrace an optimistic view of the future, I felt compelled to help amplify this important conversation,” the quintuple said. Golden Globe winner.

“A lot of our young lives are spent trying to figure out who we are.

“As I got older, I became much better equipped to solve problems, to appreciate, to hear things that aren’t necessarily pleasant.

“The time spent living and the experience that comes with it add up, and that’s something to look forward to.”

Daisy Robinton of Harvard University is among the experts talking about the benefits of optimism around aging via RoC’s new platform.

Part of RoC’s Multi Correxion range

A study between Robinton and RoC found that 90% of women feel anxious about aging, which is triggered by their appearance, such as visible fine lines and wrinkles.

All age groups, on the other hand, are worried about aging.

More than half of 24-35 year olds say that society, culture and social networks are the main drivers of pessimism around aging.

Surprisingly, 60% of women are more worried about their aging appearance than having enough money after retirement.

“When our research revealed that more women were worried about their aging appearance than about something as important as being financially set up for the last stages of life, it was a big eye-opener for us. “added Robinton.

“If we center the conversation about aging on ‘looking forward’ instead of ‘looking older’, we can change that sentiment and improve women’s lifelong experiences of aging.

“Research clearly demonstrates that optimism has a significant positive impact on health and longevity.

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“Evidence shows that having an optimistic outlook helps improve mental well-being, reduces anxiety, reduces chronic disease, and is correlated with a significantly longer lifespan.”

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