Save 20% on all makeup and skincare products

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If your skincare and makeup products need a little refresh, you’re in luck. Afterpay Day kicks off today, and a bunch of cult beauty brands like It Cosmetics are launching huge sales to celebrate.

Over the next four days (sale ends August 21), you can get up to 20% off a range of top-selling products. You’ve probably scrolled through some skincare and makeup products from It Cosmetics on TikTok. The #itcosmetics currently has over 134 million views, with content creators raving about everything from the cult favorite CC cream (IYKYK) and under eye concealer up to the lush Confidence in a Cream range.

If you haven’t gotten your hands on one of the brand’s products yet, now is the perfect time to sample some while there’s a sitewide sale. To help you find what you’re looking for, we’ve rounded up some of their bestsellers to give you a starting point.

Good shopping!

Confidence in a Cream Moisturizing Face Cream and Day Cream

Confidence in a face moisturizer and day cream, $61.60 (usually $77)

Formulated for all skin types, this fast-absorbing anti-aging cream helps strengthen the skin’s moisture barrier. It’s packed with skin-loving ingredients like ceramides, anti-aging collagen, and peptides to help soften, plump, and hydrate skin. It also wears well under makeup, so you don’t have to worry about pilling or smudging when applying your primer.

Confidence in your Beauty Sleep night cream

PSA: It Cosmetics is having a massive sale if you want to get your hands on some bestsellers

Confidence in Your Beauty Sleep Night Cream, $65 (usually $80)

Of course, where there is a day cream, there is a night cream – and this one is good, really good. This moisturizer works while you sleep to visibly improve the signs of skin aging (fine lines, wrinkles, dryness, dullness and loss of firmness) and improve skin cell turnover. Lather up at night and wake up to firmer, plumper, more hydrated skin.

Bye Bye Under Eye Concealer

Sale of cosmetics

Bye Bye Under Eye Concealer, $35.20 (usually $44)

It’s easy to see why It Cosmetics Bye Bye Under Eye Concealer is one of the brand’s best-selling products. Available in 24 shades, the cult concealer is formulated with anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants to help cover dark circles, puffiness, redness, hyperpigmentation, age spots and discoloration. Believe us, this concealer almost never budges.

Your Skin But Better Foundation + Skincare

PSA: It Cosmetics is having a massive sale if you want to get your hands on some bestsellers

Your Skin But Better Foundation + Skincare, $52 (usually $65)

Aptly named “Your Skin But Better”, this medium coverage foundation is buildable, lightweight and suitable for all skin types. It’s also formulated with hydrating ingredients like hyaluronic acid, aloe vera extract, and vitamins E and B5, so it won’t dry out your skin.

Superhero lengthening mascara

Sale of cosmetics

Superhero Lengthening Mascara, $33.60 (usually $42)

If you have spare or short lashes, you can fake a fuller flutter with It Cosmetics Superhero Lengthening Mascara in just a few coats. Formulated with lash-enhancing polymers, volumizing collagen and biotin, strengthening proteins and peptides, this black pigmented mascara lifts lashes while separating them to create a fuller lash line.

See something you like? These few productions are only the beginning. You can head to It Cosmetics for shop the entire collection.

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Donovan B. Sanford