Stella McCartney has “challenged” herself to be “responsible” with her new skincare line.
The 50-year-old fashion designer – who is the daughter of Beatles legend Sir Paul McCartney and his late wife Linda – has teamed up with luxury brand LVMH to create the STELLA skincare range and has ” transferred key principles” of veganism and cruelty-free production from her fashion house to her new venture.
She said: “At every step, I challenged myself to make the most responsible decisions, which ranged from mode of transportation (maximizing sea freight over air freight) to banning single-use products through to the innovative charging system that we have put in place. “I also transferred key principles from my fashion house to my skincare line. It was important to me that the brand and the products had my vegan and cruelty-free principles at its core. I’m proud to say that we’ve been accredited by the Cruelty-Free International Leaping Bunny Program and the Vegan Society, that doesn’t mean it was easy, or that the products are perfect.
Stella has launched three skincare products under the brand in the form of a reset cleanser, repair cream and serum and admitted she’s been on an ‘exploratory journey’ for the create, but insisted she “wouldn’t use anything else”. ” now.
She told GlamourUK: “It was quite an exploratory journey to create these products – it took three years and we banned almost 2000 ingredients where we considered the production or extraction process to be polluting. I didn’t want to no compromise on results either. Our clinical results are truly impressive, and I wouldn’t use anything else on my skin now!”
Shop the collection at https://www.lvmh.com/houses/perfumes-cosmetics/stella-by-stella-mccartney/.