Viktor & Rolf appoints FKA Twigs to lead latest Good Fortune fragrance
The LP1 singer-songwriter will be the face of the Flowerbomb-owned brand
FKA Twigs joins Anya Taylor-Joy as the face of Viktor & Rolf
Viktor & Rolf unveiled Good Fortune, its first major women’s fragrance line in seven years, with singer FKA Twigs as its face.
The Dutch fashion house described Good Fortune as an expression of “modern spirituality”.
“[It resonates] with those on an inner journey to discover the essence of their being, sending an invitation to women who wish to embrace their inner modern mystique, follow their own path and create their own destiny,” Viktor & Rolf said in a statement. .
The new amber floral fragrance features top notes of fennel and gentian flower, followed by a heart note of jasmine and a base of bourbon vanilla.
FKA Twigs is an English singer-songwriter who rose to fame with her debut studio album LP1.
Designers and brand founders Viktor Horsting and Rolf Snoeren said they’ve been “Twigs fans for years”.
“Not only is she one of the biggest stars in pop today, but she’s also extremely creative. She’s an icon and absolutely the right personality for Good Fortune,” they continued.
FKA Twigs added: “Fragrance has always been an integral part of my sensory world and being able to collaborate creatively with Viktor & Rolf on this project has been very rewarding.
“I feel there is this bond that unites us. Being part of their universe is like magic, a dream come true.”
The singer will star in the brand’s campaign film, in which she wrote the song for the “Killer” commercial.
FKA Twigs joins actress Anya Taylor-Joy as the face of Viktor & Rolf fragrances.
Taylor-Joy has been hired to present Viktor & Rolf’s best-selling Flowerbomb line of 2019.