What You Need to Know About Hailey Bieber’s ‘Rhode’ Skincare Line

Supermodel, wife of Justin Bieber and famous face of the “glazed donut skin” trend, Hailey Bieber has been teasing the launch of her long-awaited “Rhode” skincare line for months and now the wait is finally over.

When is Rhode launched?

The eponymous line (Hailey’s middle name is Rhode, ICYDK) has been in the works for over two years, and cryptic social media posts and interview snippets have hinted at the product’s release date. On June 8, however, the first post on Rhode’s Instagram account appeared and revealed the date.

The photo, showing Hailey showing off her signature glow alongside the Rhode brand, was captioned “delicious, dewy skin is almost here.” see you in a week 🤍✨ on June 15th.

Yes, you read that right – Rhode is expected to launch tomorrow.

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Unfortunately, it’s unclear if the line will launch in the UK on the same date or cross the pond later. Either way, we’re thrilled.

What products will Rhode offer?

The beauty mogul has managed to create a major buzz around the brand, and although the launch is only a day away, she has remained schtum on what types of products the line will feature.

Judging by Ms. Biebs’ consistent dewy glow, we reckon Rhode is all about creating glowing, hydrated skin; and the three most recent insta posts on the Rhode account seem to confirm that theory as images of glowing skin, glossy lips and water droplets feature the words “vitreous”, “juicy” and “hydrated”. Beauty News outlet @trendmood1 gave more details on what to expect from the line, as the post lists “a serum/mask, moisturizer, etc.” as possible products.

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If you’ve been paying attention (read: obsessing) on ​​the eve of Rhode’s launch, you might have noticed that Hailey has already dropped a few product clues. In a 4-part Instagram carousel, Bieber models a bikini with super smooth skin as the only accessory.

In a close-up, she tagged “Rhode” in what appears to be a tribute to the brand’s stimulating properties. Hailey also posts a photo of her double face mask as she dons a set of eye masks under a full face mask. Could this mean face masks are a Rhode Skin staple?

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Is Rhode worth it?

The 25-year-old model isn’t the first famous face to enter the beauty space; Bieber’s ‘Rhode’ will join Rihanna’s Fenty Skin, Selena Gomez’s Rare Beauty and Kim K’s SKKN. Not convinced yet another one celebrity beauty line? Do not be. In a cover interview with Seduce earlier this year, Hailey revealed that she had done her fair share of research to ensure that Rhode was of the highest quality possible.

“I was ordering crazy amounts of skincare, trying everything expensive, cheap to mid-range. And I found that the most tried and true products were the solid formulation products that were affordable, which I could tell people kept coming back to, and that’s what I kept coming back to as well,” she said. declared.

She’s also no stranger to skincare in her personal life. Bieber regularly uses TikTok to share his favorite beauty products and has even collaborated with #skinfulencer Hyram Yarbro and passionate about skincare Doctor Barbara Sturm on different projects.

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The best piece? It’s been confirmed that all of the products in the range will be priced under $30, or around £25. Want to check it out? Sign up for the Rhode mailing list be the first to be notified as soon as the products drop.

By now, the lucky few who have had a chance to try Rhode can tell whether or not it’s worth the hype…but time will tell. Watch this space for more details as Rhode arrives tomorrow.

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Donovan B. Sanford